Creating and conducting webinars is one of the great ways to connect and collaborate with remote audiences in a very effective manner. Webinars have emerged as the most valuable tool for marketing and sales strategies of companies. More and more companies are moving towards the digital communication model. Webinars are extensively used around the whole globe and due to their usage, they have become a staple for educational institutions, reaching large audiences, and lead generation for the business. If you are also a marketer, and are planning to create a webinar but don’t have much idea about the webinar. Then this blog is for you, in this blog we will let you know about webinars and how it works, and how you can create webinars.
What is a webinar?
Webinars are online lectures, presentations, seminars, training sessions, and online workshops. These are online sessions where attendees ask questions to the speakers and speakers address the attendees.
Webinars are interactive sessions, where attendees interact with the speakers, presenters, and hosts using features offered by online event platforms. Webinars are two-way communication where speakers and audiences exchange information with each other in real time.
What are the advantages of the webinar?
Webinars are online events, so they are convenient for both hosts and attendees. You can attend and host them from anywhere around the world. Moreover, webinars are cost-effective and save time plus money. Webinar also lets you widen your reach and build your authority effectively. Nowadays webinar platforms for education are also extensively used around the world.
How does a webinar work?
Webinars allow the presenter to deliver the piece of information and share documents and other collateral with their audiences. The intent of hosting webinars is to educate and engage the audiences. Share your expertise with the audience, demonstrate your product and services, train employees and generate sales leads for the business.
Now that you know what a webinar is, and how it works let us move ahead in the blog and know how you can effortlessly create the webinar.
By following the below-mentioned practices you can master yourself in creating a successful webinar.
- Plan the Webinar
- Select a right webinar tool
- Divide work among your team members
- Schedule the webinar
- Rehearse before the actual event
- Promote your webinar
- Follow up
Plan the Webinar
Before planning things about the webinar, it is vital to decide the topic of the webinar. Research your audience, their needs, requirements, and area of concern. And according to this, you can select the topic for the webinar. Always remember your webinar should provide value to your audience. Think about the goals and values of your company and align them with your webinar. Ask your marketing and sales team to find the relevant content for the webinar that drives high sales leads.
Select the right webinar tool
There are plenty of webinar platforms to select from for hosting your webinar. Some of the popular cost-effective webinar platforms include Mixhubb, GoToWebinar, and Zoom. Consider the following objectives before selecting a webinar software.
- Number of attendees you want for your webinar?
- How much do you want to spend on your webinar platform?
- How easy is it to use?
- What type of engagement features do you want in your webinar?
- Select a webinar platform that can help you in achieving your objectives.
Divide work among your team member
After picking up the right webinar platform, make a team of your professionals and
assign roles to your team members. Basically while creating a webinar you need four members of your team. One is the presenter who is the expert on the topic and is responsible for giving a presentation. He can be from your team or can be an industry expert. The second member is the moderator, who is responsible for handling questions from the audience. The third member is an assistant. Assistants are the members who handle the webinar in case of any emergency. They also handle the chat box. Lastly, the organizer is the most important member and is the one who can handle all the planning, execution, and analysis of the webinar
Schedule the webinar
Choose the best day and time to host the webinar. Schedule your webinar at a time that is feasible for all your potential targeted audiences. You can also take the help of Google Analytics to see where your audiences are so that you can select a convenient time zone and date. Moreover, ensure there is no big festival or holiday on the day of your webinar. Because it will make attendees unavailable for the webinar.
Rehearse before the live presentation
Rehearsal is very essential for hosting a successful webinar, as it can help you better understand the platform. We recommend you take one or two dry runs before the actual event. It will also let you know about technical problems that you might face during the live event. Send the link to the webinar to your team members and ask them to join the webinar, and practice as you are presenting the live webinar.
Promote your webinar
Now you have planned an outstanding webinar and have done all rehearsals, it is now time to show the world what you have got for them. You can promote your webinar on various social media platforms and can do advertisements, and paid promotion of your webinar. You can send emails to the audiences to remind them about the webinar.
Follow up with the audiences
This is the utmost necessary step of a webinar. Most of the organizers overlook this step. As webinars are a great sales opportunity you don’t want your audiences to forget you after the webinar. To make them feel valuable, send personalized emails to the audiences. Send a thank you email to the attendees while gently reminding them about the upcoming webinar. It will also help you in building an everlasting relationship with the audience.
So this was a detailed blog about webinars. We hope using the above stated information you can host a fruitful blog.